August 31, 2009
With "Halloween II" failing to beat its 3D competitor at the box office, the Weinstein Bros. have announced a 3D sequel to Zombie's film.
From today's L.A. Times:
"Halloween II" may not have won the box office this weekend, but Weinstein Co. is taking a lesson from the movie that did as it prepares a sequel for next summer.
The independent studio's co-Chairman Bob Weinstein said today that the 3-D sequel, titled, appropriately enough, "Halloween 3D," is in development.
The investment it takes to shoot movies in digital 3-D has proved particularly lucrative for horror films. For "The Final Destination," this weekend's No. 1 movie, theaters with at least one 3-D screen earned 3.25 times as much as those that showed the movie in 2-D only, according to distributor Warner Bros. That's substantially higher than for other recent releases. The equivalent 3-D multiple for last month's "G-Force," for instance, was only 1.7 on its first weekend. For July's "Ice Age: Dawn of the Dinosaurs" it was 1.4 andm for June's "Up" it was 2.2. January horror flick "My Bloody Valentine" earned 6.4 times as much from 3-D theaters as it did from 2-D on its opening weekend.
Well there's certainly a 3D horror craze in effect, which may be a good thing. The Weinstein Bros. are already bringing us "Piranha 3D" next year. We'll see how long the mania continues.
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